Today’s consumers utilize and rely on technology more than ever before. As a result, businesses, organizations and institutions are also finding ways to implement more technology-based tools and services into their core practices and offerings — many in the form of self-service solutions.
Available in a variety of shapes, sizes, and designs, self-service solutions can be used to simplify, expedite and enhance experiences for both businesses and their customers. Digital signage kiosks, in particular, are highly versatile and can take on a variety of roles across industries — from interactive travel and tourism solutions to retail, healthcare and more.
Despite the fact that these solutions have exploded in popularity and found their way into schools, hospitals, office buildings, stores and public spaces across the country, businesses and organizations often struggle to distinguish the difference between self-service solutions, like digital signage kiosks, and simple digital displays.
While there’s no denying the value that all kinds of technology brings to the table, there are several key differentiators between digital signage kiosks and digital displays that one should consider when exploring and weighing their options.
The durability factor
Arguably the most notable difference between digital signage kiosks and digital displays is their structural makeup. While digital displays typically consist of only the display itself, digital signage kiosks boast a durable enclosure built from cold rolled steel to house and protect the unit’s screen, computer and any other relevant components. For added durability, the steel enclosures are sealed with a powder coat finish, which is bonded by metal particles to ensure complete coverage for the unit for years to come.
Consider appearance
Designed to be both functional and aesthetically appealing, digital signage kiosks can be customized to complement the appearance of the location in which they will be placed. From a variety of cold rolled steel enclosure styles to different powder coat colors, and the addition of Lexan laminated vinyl graphics, companies and organizations can utilize their digital signage installations to represent and portray their brand to those interacting with or simply looking at their solution. Digital displays, on the other hand, tend to lend themselves toward a more simple appearance with few color, design and branding options and little room for customization.
What about security?
In addition to a durable enclosure, digital signage kiosk enclosures can be equipped with security locks to prevent unauthorized access and tampering and safety glass to protect the screen and the components inside. Digital displays, on the other hand, often lack an enclosure, which makes them significantly more susceptible to security issues and damage — and also reduces their expected useful life.
Functionality matters
While digital displays are typically designed solely for what their name indicates — displaying digital content — digital signage kiosks are designed to integrate components, allow for interactivity and provide an overall more comprehensive solution. Additionally, digital signage solutions can be designed to incorporate the hardware and componentry necessary for both indoor and outdoor use, which further adds to their functionality across industries.
As more businesses and organizations find ways to incorporate technology into their daily operations and offerings to their customers, it’s important that they understand the differences and work through the misconceptions that surround digital displays and digital signage kiosk solutions.